From our roots in East Anglia, Hoax has always been founded on a deep love of what we do. Over the last 22 years, we've evolved from a shop skate brand into a surf and skate brand, which is embedded in the culture of both surfing and skate in the UK. We're as happy riding our local park as we are stroking out for a crisp dawny and getting some waves, and this passion drives us to create gear to wear and ride that reflects our sense of adventure and obsession with board sports.
We don't go off on mad adventures every weekend, although we do whenever we get the chance, and we build stuff to cater for the weekend surfer to the core wave hunter. We make skate decks which work, in the the park or cruising down the street. Likewise we make surfboards which simply work, every surfboard is custom made, and is designed to fit your style. Simply we're passionate about skate and surf, we are passionate about creating a brand which reflects this and nothing more. We're real, we're not trying to be anything we're not, we just love what we do.