About Us

In 1994, the first Hoax skate store was started. This soon became a chain of stores covering the whole of East Anglia with a legendary team of local riders, touring the UK and spreading the Hoax name.

Now, 23 years on, there have been changes and evolution, however, our passion for making quality, stylish products has remained the same. We work closely with skaters, surfers and shapers, musicians and photographers to create a UK lifestyle culture brand that we are proud of.