Posted on January 06 2017
We've been sat in Hoax HQ in deepest Suffolk for months talking to friend and ambassador Ed Sheeran, hearing his comeback plans, getting his feedback on designs, sending out T-Shirts for shoots, not really totally comprehending what it all means. But there was no one in the Hoax team not a little bit excited when he walked into the Radio 1 breakfast show this morning sporting one of our Berwick tees. What's more he is back on the scene and killing it musically, making a seamless comeback as if he'd never left. We're obviously pretty stoked to have him wearing our gear, helping us develop our clothing range and generally being an all round legend. So expect to see a lot more from the Suffolk lad.