In 1994, the first Hoax skate store opened its doors. This soon became a chain of stores covering the whole of East Anglia with a legendary team of local riders, touring the UK and spreading the Hoax name.
Now, 24 years on, there have been changes and evolution, however, our passion for creating quality products has remained the same. The Hoax Family is a mix of skaters, surfers and shapers, musicians, photographers and other like minded people, so join us on our journey and Keep On Pushing!
The Hoax Team