Here at Hoax our ambassadors are the embodiment of what we believe in. We find ourselves in the company of some incredible artists, skaters and surfers. Groms on the rise who embody the future of skate, surf and music. A shaper, who is not just a craftsman but a rising star when it comes to mowing foam and turning it into magic sticks beneath our feet. A photographer who bleeds saltwater having trodden and swum every coastline on Earth. A singer/songwriter who sits at the pinnacle of his industry and has trodden a path on a world stage that most can only dream of. They all have one thing in common, a passion in what they love, something that runs deep and drives them, and it's why we have assembled this group of people, to join us along the path that lies ahead.

Ed Sheeran

Singer & Musician

Archie Carter

Boardrider & Musician

Fin McCormick


Ben Smith


Izzy Carter


Thomas Reeves


Tim Nunn


Beth Leighfield


Jay Vilarrubi-Smith